Here is a very special reference book by Project Lion Roars.
If you need to know about your Lionel train set, this is the guide. This one chronicles the uncatalogued sets of the 1960's. The authors used 1000s of original Lionel documents to put this book together.
The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history.
Some features include:
- All individual items (engine and rolling stock) and how they came packed
- A description of the original outfit box, outfit inserts and packaging
- Original production quantities
- Instruction sheets
- Packed Envelopes
- Peripherals (Track, Transformer, Oil, Wire, Smoke, etc.)
- Diagrams for packing the outfit in the outfit box
Complete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images.
As a bonus, because the authentic documents came straight from the Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 a must for any Lionel enthusiast.
- Toy train collectors seeking to verify or complete their promotional outfit investments—and learn the value and rarity of their outfit.
- Anyone who owns a promotional outfit or empty box and for years has wondered what those trains were and how much they might be worth.
- Individuals seeking to relive their childhood by finding the train they had long ago.
- Any Lionel enthusiast seeking to learn more about the history of Lionel straight from internal documents and the memories of the individuals who made and sold its trains.
CONDITION: C-8 like new. Very light shelfwear to softcovers. Otherwise looks new. Binding and spine are in great shape.






